First Responders need an easy, stigma-free support system.
Priority Wellness Campaign is a nonprofit team dedicated to promoting the mental strength of first responders. We offer free, easy-to-access peer support for those who need someone to talk to and a place to turn. Our mission is to prevent mental health crises and reduce first responder suicides by making sure no one faces their struggles alone.
Transforming The Narrative
We offer peer support for first responders, whether it’s after a tough call, navigating family or financial stress, or just needing someone safe to vent to.
Through our education and wellness initiatives, we deliver training on mental health and wellness topics tailored to the unique experiences of first responders, helping build resilience and awareness across the community.
To see our most recent work, check out our Summer 2025 Newsletter!
Support Our Work
Priority Wellness Campaign is a movement to support the mental wellness of first responders and change the narrative of mental health. You can be part of this effort by learning about our mission, sharing our resources, and standing with those who serve our communities every day.
Since our founding in 2022, a majority of our funding has come from individual donors and supporters who believe that no first responder should struggle alone in silence. Your support enables us to provide free peer support, educational resources, and wellness tools to those on the front lines.
Join us by donating today!
Frequently Asked Questions
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PWC is built by and for first responders in Northern New York. Our programs are peer-led, confidential, and tailored specifically to the realities of emergency service work. We meet first responders where they’re most comfortable and focus on practical, stigma-free support.
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Our programs are open to all first responders—career, volunteer or retired—including firefighters, EMS providers, law enforcement officers, 9-1-1 dispatchers, and corrections officers. We also offer resources and support for spouses and family members.
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We will not sell, share or trade our donors’ names or personal information with any other entity, nor send mailings to our donors on behalf of other organizations. Our privacy policy applies to all information received by Priority Wellness Campaign, both online and offline, and any electronic, written, or oral communications. To the extent any donations are processed through a third-party service provider, our donors’ information will only be used for purposes necessary to process the donation.
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Donations directly support our core programs and the volunteers who make them possible. This includes essentials like office rent, internet, software, equipment (furniture, computers), outreach materials (ads, flyers, social media), volunteer training and travel, and required insurance.
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Generally, yes, your donation to Priority Wellness Campaign is eligible for tax deduction. There are some situations when a donation is not eligible, such as when goods are received in exchange for your donation. Please consult your tax advisor for deduction advice. PWC is a registered 501(c)(3) public charity with the IRS (Tax ID: 88-4203155) and New York State, which means contributions are eligible for tax deductions under U.S. law.
